Private equity is a financing option where funds and investors invest directly in companies or in the buyouts of these companies, as an alternative to public markets. Compared to other forms of capital from private investors or firms, private equity is more easily accessible. Private equity can be beneficial for both startups and established companies, as it offers a way to leverage their potential through unconventional financing. By partnering with private equity firms, businesses can benefit from their expertise and guidance to achieve their goals, leverage their connections to identify opportunities for growth, and generate returns on investment.

Direct investment advisory refers to an investor or company buying a stake or complete ownership of a foreign company, with the aim of expanding the business to new regions and improving its operations and products. This can involve sourcing new materials, expanding the company's footprint, or establishing an international presence. To engage in direct investment advisory (FDI), it's important to target companies in open economies with a skilled workforce and strong potential for growth. FDI provides the investor with significant control over the foreign company's decision-making and direction.